How To Measure UX and Design Impact

Portrait of Vitaly Friedman, founder and UX coach, trainer for How To Measure UX and Design Impact

Vitaly Friedman

Founder & UX Coach

More about Vitaly →

About this workshop

Prove the impact of UX in your product and remove decision guesswork.

How do you measure the quality of UX? What metrics to use? How to bridge business objectives and UX goals? How to remove bias and guesswork from design decisions? And how to measure and make a case for the impact of your UX work?

We'll cover
  • How to translate ambiguous objectives into practical goals
  • Understanding KPRs, SUS, UMUX-Lite, TPI
  • Creating and using KPI trees for your product of feature
  • How to choose the right UX research method for monitoring
  • Gap analysis
  • Feedback scoring

Workshop: How To Measure UX and Design Impact

21 Oct 2026Munich

Full day · 10:00 – 18:00

Workshop solo

€499

+ VAT

Conf + Workshop

€1048

+ VAT

combo saves €100

Popular! Fewer than 15 seats remain.

Get your seat →

More dates and locations

What you'll learn

In this workshop, you'll learn how to define design success, establish team-specific design KPIs, how to track them effectively, and integrate accountability and ownership for these metrics into your design process.

Included in your ticket

Certificate of completion

to document your expertise

Live teaching

interactive sessions with time for questions

Hands-on exercises

apply what you learn during the sessions

Slides & resources

to take back for future reference

Lunch & refreshments

to stay energised all day

Who is this workshop for?

This workshop is tailored for UX practitioners, design leaders, product designers, product managers, project managers, and UX researchers eager to master the art of KPIs for their UX-driven features and products and tackle intricate challenges in aligning design goals with business objectives.

You'll walk away with a powerful toolbox of techniques and real-world examples to apply to your projects, products, or apps.

Date and time

Wednesday 21 Oct 2026

Full day 10:00 – 18:00

Combine this workshop with PUSH UX conference:

PUSH UX 2026 conference, 22–23 October in Munich

Workshop location

Design Offices München Macherei Weihenstephaner Str. 12 81673 München-Berg am Laim

Public transport: S1, S2, S4, S6, S8, stop Leuchtenbergring Directly connected to Munich main station and Munich airport

Workshop room 1 at Design Offices München Macherei, the training venue in MunichWorkshop room 2 at Design Offices München Macherei, the training venue in MunichWorkshop room 3 at Design Offices München Macherei, the training venue in MunichWorkshop room 4 at Design Offices München Macherei, the training venue in Munich

A workshop by

Portrait of Vitaly Friedman, founder and UX coach, trainer for How To Measure UX and Design Impact

Vitaly Friedman

Founder & UX Coach

For the last 20 years, Vitaly Friedman has been working with companies and orgs like the European Parliament, Zalando, OTTO, Marc O'Polo, Axel Springer SE, REWE, Alliander and many others to improve the UX of complex systems and intricate design challenges — but also set up UX strategy, improve internal workflows, measure UX impact and more recently design AI experiences that people actually use.

Vitaly is also the author and editor of Smashing Books, and has given several well received talks and workshops with PUSH.

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