How to Measure UX & Design Impact
Prove the impact of UX in your product, remove decision guesswork, and master KPIs.

As product teams rush in launching AI features, they quickly face a roadblock. Too often AI tools have very low adoption and retention, they are painfully slow and unreliable, responses are walls of text and users have to ping-pong between prompts, over and over again.
In this workshop, you'll learn design patterns for better AI experiences, with daemons, clustering, style lenses, structured presets and templates, dynamic editing, temperature knobs and everything in-between. The workshop isn't about how to use Midjourney, ChatGPT etc., but rather how to create better AI products and experiences.
Learn what actually works in real products. Expect a practical journey with actionable design guidelines, from efficient prompting UX to effective output and refinement journeys, along with frequent UX and accessibility blockers.
Dates to be confirmedMultiple locations
Waitlist open
Request dates and locations. Be first in line for Early Birds when this course launches.
AI interfaces can go way beyond text prompts. In this in-depth workshop with Vitaly Friedman, you'll dive into new design patterns, UX guidelines and 100s of real-life examples of AI interfaces.
UX, UI & Product Designers
Aiming to craft unique, useful and efficient AI interfaces.
Product Managers
Looking for AI-specific patterns and product use cases which add value and can be implemented right now.
Front-end Developers
Focused on enabling user interactions with AI solutions.
Certificate of completion
to document your expertise
Live teaching
interactive sessions with time for questions
Hands-on exercises
apply what you learn during the sessions
Take-home artefacts
incl. examples & checklists
Recordings of online lessons
to revisit details anytime
To be confirmed — waitlist is open.
Join the waitlist →
Vitaly Friedman
Coach, Founder of Smashing Magazine · Author · UX Consultant
For the last 20 years, Vitaly Friedman has been working with companies and orgs like the European Parliament, Zalando, OTTO, Marc O'Polo, Axel Springer SE, REWE, Alliander and many others to improve the UX of complex systems and intricate design challenges — but also set up UX strategy, improve internal workflows, measure UX impact and more recently design AI experiences that people actually use.
Vitaly is also the author and editor of Smashing Books, and has given several well received talks and workshops with PUSH.
Prove the impact of UX in your product, remove decision guesswork, and master KPIs.
Overhaul, migrate, or sunset complex legacy features without breaking the product along the way.