How To Measure UX and Design Impact
Product & UX Design workshop • booking closed 16 Oct 🔴
⏳
Full-day workshop
10:00–17:30
🧭
Munich
in person
Prove the impact of UX in your product and remove decision guesswork.
How do we measure the quality of UX? What metrics to use? How to bridge business objectives and UX goals? How to remove bias and guesswork from our design decisions? And how to measure and make a case for the impact of your UX work?
In this workshop, you’ll learn how to define design success, establish team-specific design KPIs, how to track them effectively, and integrate accountability and ownership for these metrics into your design process.
You’ll discover how to translate ambiguous objectives into practical goals, and how to make sense of KPRs, SUS, UMUX-Lite, TPI, KPI trees, feedback scoring, gap analysis, Kano model — and how to choose the right UX research method to get better results.
Tickets 🎟️
Workshop • Early Bird – Sold Out
Prefer a different date or location?
Join the waitlist for free and get notified when the training becomes available for you.
Going to PUSH UX conference in October as well?
Combo tickets for workshop + conference may be available in the PUSH UX ticket shop.
What you'll learn 💡
Navigating frameworks
→ OKRs vs. KPIs vs. metrics: how to translate them into clear goals for each team/department and how to apply them to design work
→ How to make sense of SUS, UMUX, UMUX-Lite, SPRQ, North Star Metric, NPS, CLV, CSAT, CES, MAU, MRR/ARR and business KPIs
→ How different organisations define and track UX KPIs, and what you can learn from them
Defining your impact and picking KPIs
→ How to define the impact of your work and success for your team
→ How to find UX KPIs that balance user needs and business goals
→ How to use the Top Tasks methodology to understand and prioritise user tasks
→ How to build a design KPI tree for each team and for each department
Ownership and collaboration
→ How to establish ownership, accountability and buy-in for UX KPIs
→ How to improve team culture with better meetings, time estimates, expectations management and collaboration, in-house and remote
→ How to navigate the unpredictability of technical limitations and business constraints to still move confidently towards better design
Who will benefit from this workshop
This workshop is made for UX practitioners, design leaders, product designers, product managers, project managers, and UX researchers eager to master the art of design KPIs for their features and products and tackle intricate challenges in aligning design goals with business objectives.
You’ll walk away with a powerful toolbox of techniques and real-world examples to apply to your projects, products, or apps.
Location 🧭
Address
Design Offices Macherei
Weihenstephaner Str. 12
81673 München
Included in your ticket
🏅
Certificate after completion
to document your expertise
🥗
Lunch & drinks included
so you can focus on the workshop
🎁
Take-home artefacts
incl. examples & checklists
💬
Interactive format
with hands-on exercises
Meet your trainer
Vitaly Friedman is a renowned UX consultant, coach, speaker and the creative lead of Smashing Magazine with more than two decades of experience in leading design.
He has expertise in establishing design KPIs, tracking progress, and using data to guide design decisions.
Vitaly is also the author, co-author, and editor of Smashing Books.
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