Strategic Storytelling for Product & Design
About this training
Most ideas shared at work are ignored or get lost in the noise of a thousand meetings.
Most people think facts are the key to attention. They're wrong. Meta-studies show that when people listen to facts alone, they'll only remember 5–10% of the content. But a narrative will be remembered 60–70% of the time.
Are you often pitching a new product, idea, or initiative, and want to inspire change in others? This workshop will give you the effective communication tools to succeed.
Why don't more people frame their idea with a story? The assumption is that it's beyond their current ability, that crafting a story takes too much time, or that you need more confidence to tell a story. The truth is that practical methods are easy to learn. They work if you have 5 minutes or 5 days. And people already tell stories in daily life.
- How to find stories to engage people in the subject
- How to avoid losing people with lots of facts
- What the ingredients of a compelling strategic story are
- How to order your story so that people keep listening
- How to explain new ideas in relatable ways
- How to make change seem possible, not scary
- How to use memorable language that others repeat
- How to help stakeholders and colleagues think your way
Training: Strategic Storytelling for Product & Design
Dates to be confirmedMultiple locations
Waitlist open
Request dates and locations. Be first in line for Early Birds when this course launches.
Master the key ingredients of strategic storytelling
Who is this training for?
This workshop is for all product team members, particularly UX & Product Designers, Product Managers, User Researchers, Product Owners, and Design Leaders.
UX & Product Designers
Who want their research and design work to land with stakeholders and stick.
Product Managers & Owners
Pitching new products, ideas or initiatives and wanting to inspire change in others.
Researchers & Design Leaders
Who need colleagues and stakeholders to think their way and act on the insight.
Included in your ticket
Certificate of completion
to document your expertise
Live teaching
interactive sessions with time for questions
Hands-on exercises
apply what you learn during the sessions
Take-home artefacts
incl. examples & checklists
Recordings of online lessons
to revisit details anytime
Date and location
To be confirmed — waitlist is open.
Join the waitlist →A training by
Ben Sauer
Director of Product & Design · Coach · Author
Ben is a product and design leader, an author, and international speaker. He has spent twenty years crafting compelling stories for organisations looking to change the world.
From 2018 to 2020, Ben worked at Babylon Health, first as a Director of Design, and then Director of Product where he led a large team of 100 designers, clinicians, data scientists, and engineers on AI-based products worth $100m+.
During his time at Clearleft, Ben helped organisations like the BBC, Pearson, Tesco, and TCS to raise their product game. He noticed that the product and design teams he was leading struggled to articulate their work, so he wrote a book about it: Death by Screens.
Since then, he has taught communication skills worldwide for organisations like O'Reilly and NASA, from Tokyo to Helsinki. Ben also spoke at PUSH UX in 2023, and gave a breakout session which was our highest rated that year.
