Strategic Storytelling for Product & Design
Product & UX Design training • MUC / BER / ONLINE• join the waitlist 🔖
Trainer
Ben Sauer
Director of Product & Design • coach • author
Most ideas shared at work are ignored or get lost in the noise of a thousand meetings.
Most people think facts are the key to attention. They’re wrong. Meta-studies show that when people listen to facts alone, they'll only remember 5-10% of the content. But a narrative will be remembered 60-70% of the time.
Are you often pitching a new product; idea; or initiative, and want to inspire change in others? This workshop will give you the effective communication tools to succeed.
💬
Interactive format
with hands-on exercises
🏅
LinkedIn certification
to document your expertise
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Take-home artefacts
incl. examples & checklists
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Catering provided
so you can focus on the workshop
Why don’t more people frame their idea with a story?
The assumption is that it’s beyond their current ability, crafting a story takes too much time, or you need more confidence to tell a story.
The truth is that practical methods are easy to learn. They work if you have 5 mins or 5 days. And people already tell stories in daily life.
🔖 Join the waitlist for free and save when tickets launch
Interested in this topic?
Join the waitlist to be first in line for Early Birds if the training is added to the program in the future.
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Master the key ingredients of strategic storytelling
1. Attention-grabbers
Find a way of introducing your theme to the audience so that they can’t help but sit-up and listen.
2. Hard-hitting headlines
Success is when stakeholders repeat your ideas back to you. Use patterns to generate unforgettable headlines.
3. Mindful metaphors
To introduce an unfamiliar idea, use a frame of reference that people already understand.
4. Story structure
Every part of a story must follow the last one with good reason. Learn principles that show you how to glue it all together.
What you’ll learn
How to find stories to engage people in the subject.
How to avoid loosing people with lots of facts.
What the ingredients of a compelling strategic story are.
How to order your story so that people keep listening.
How to explain new ideas in relatable ways.
How to make change seem possible, not scary.
How to use memorable language that others repeat.
How to help stakeholders and colleagues think your way.
Who is this workshop for?
This workshop is for all product team members, particularly UX & Product Designers, Product Managers, User Researchers, Product Owners, and Design Leaders.
If you are often pitching a new product; idea; or initiative, and want to inspire change in others, this training will give you the effective communication tools to succeed.
About Ben Sauer
Ben is a product and design leader, an author, and international speaker. He has spent twenty years crafting compelling stories for organisations looking to change the world.
From 2018 to 2020, Ben worked at Babylon Health, first as a Director of Design, and then Director of Product where he led a large team of 100 designers, clinicians, data scientists, and engineers on AI-based products worth $100m+.
During his time at Clearleft, Ben helped organisations like the BBC, Pearson, Tesco, and TCS to raise their product game.
Ben noticed that the product and design teams he was leading struggled to articulate their work, so he wrote a book about it: Death by Screens.
Since then, he has taught people communication skills worldwide for organisations like O’Reilly and NASA, from Tokyo to Helsinki.
Ben has also already spoken on the topic at PUSH UX in 2023, and given a breakout session which was our highest rated that year!
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