Design Design Teams and Secure Investment
🗓️
22 October 2025
only stop in Germany
⏳
Full-day workshop
10:00–17:30
🧭
Munich
in person
How you shape design teams, hire talent, and develop people makes or breaks your effectiveness as a leader.
Learn to secure design investment and build design teams strategically as your organisation matures, budgets tighten, and AI evolves traditional design roles and product innovation practices by employing a design-as-a-business approach used at brands like CapitalOne and KFC.
Senior Design leader Jessa guides you through conducting maturity assessments and crafting team roadmaps that optimise for resilience, performance, or scaling. Receive clear frameworks for navigating tough decisions between specialist vs. generalist roles and IC vs. management careers by understanding the real trade-offs that drive team success. Understand how to connect team plans to financial numbers to create design-specific investment requirements as practiced at global brands like CapitalOne and Yum Brands (KFC, Pizza Hut, Taco Bell).
Tickets 🎟️
Joining PUSH UX conference in October as well?
Combo tickets for workshop + conference may be available in the PUSH UX ticket shop.
Exclusive learning with a seasoned leader 💡
Shaping design teams
→ How to assess design team maturity to identify strengths, gaps, and opportunities for growth.
→ Building a design organisation roadmap and maturity path focused on goals such as resilience, performance, or scaling.
Securing design investment
→ Which types of investment (time, resources, people, tools) you need to manage as a leader.
→ How you align design initiatives with business goals to gain executive buy-in and drive strategic impact.
→ Navigating complex organisational structures to advocate for and secure design resources.
→ Shaping compelling business cases for design investment using a design-as-a-business approach employed by brands like CapitalOne and KFC.
A training for leaders who…
Manage several designers (incl. product design, UX/UI, research, SD, content) or several design teams.
Want to secure effective design investment.
Lead design teams through a period of change such as scaling, increased responsibility and influence, resilience, or performance improvement.
Look to identify operational metrics and tie them to business goals to evidence design impact.
Want to make tough resourcing decisions with confidence.
Look to understand and elevate design team maturity.
Operate in complex organisations.
Are in roles such as Design Lead, Design Manager, Senior Manager, Design Director, Head of Design.
Location 🧭
We work with selected partner locations in central Munich.
The location will be confirmed until 2 weeks before the workshop, as we'll pick the best fit for the final group size.
Included in your ticket
🏅
Certificate after completion
to document your expertise
🥗
Lunch & drinks included
so you can focus on the workshop
🎁
Take-home artefacts
incl. examples & checklists
💬
Interactive format
with hands-on exercises
Meet your trainer
Jessa Parette is a Senior UX Director at Yum! Brands where she leads teams creating successful high performing experiences for brands like KFC, Pizza Hut or Taco Bell in a fast paced consumer environment.
Previously she was Head of Design Data & Operations for all of Capital One's design organisation. Here she pioneered data strategy for design, creating scalable systems of automation for design metrics across products. Her team drove end to end experiences for designers, product and developers, focusing on using intentional research, quantitative metrics, a strong design system and visionary design strategy.
Other earlier roles include leading research and design as Head of UX for all of Walmart’s associate digital experience. She has also worked with analytics teams, innovation labs, independent firms, nonprofits and marketing agencies, and seeks to augment the human experience wherever possible.
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